Amazon PPC Management & Listing Copy - Without the Hype...
Honest strategies, calm execution, and real results... or your money back.
If you're tired of frantic Amazon agencies always changing staff, fake urgency to spend big, overpriced ad services, or cheap freelancers who promise the earth but deliver little, you've found the right place.
I run a one-man shop focused on results, not razzle-dazzle. I've been doing this for a long time, and I keep it simple. No BS. No outsourced work. Just solid growth. And I guarantee my work - or your money back.
Here's My Experience...
✨ 30+ years of product copywriting & direct mail marketing
✨ 40 years of sales experience, incl: a Business Studies & Branding degree
✨ I have trained 386 PPC students, & audited over a thousand Amazon listings
✨ I sold over 400 ASINs on Amazon between 2006 and 2011, and began again in 2025
✨ I'm a Certified hypnotherapist and use subtle subconscious triggers in product copy
Here's a recent Facebook post from one of my customers...
About the Guy Behind the Amazon Ads
I'm English and live in Austria. I've been in sales & branding since 1984 - long enough to know when something works and when it's just noise.
I didn't plan to end up managing Amazon PPC ads, but life's full of detours that end up being the main road. I got here because my copywriting clients kept asking for help with their ads. Turns out, I'm good at it. Real good. And I've got the testimonials to back it up (see below).
But here's the thing - I don't do hype. I don't promise what I can't deliver or flaunt fake numbers. I work solo, I don't farm your account out to freelancers, you get me and only me. If you're looking for an overnight seven-figure sales promise or a millionaire mindset coaching, you're in the wrong place.
What I do offer is a calm, focused, consistent strategy that gets results without burning through your sanity or your budget. I believe in clear thinking, honest work, and the idea that good advertising doesn't need a red carpet or a rented Lamborghini to impress people. I'm not a guru. I'm a guide. I help you grow your business without the fluff.
While I might be quite laidback, my approach is sharp, grounded, and rooted in decades of experience and testing. I'll help you cut through the chaos and stay steady in a world that's always trying to shout louder.
Let's talk. I'll listen, ask a few smart questions, and tell you honestly if I can help. Feel free to schedule a call here: https://calendly.com/heaththompson
Best wishes,
Heath Thompson
Director
PPC Alchemy Limited
Here I am as the Amazon PPC mentor for The Endgame Network.
Here I am as the current Amazon PPC mentor for AMZScout.net Company
I was invited on to The Australian Seller Podcast by host Chris Thomas
TESTIMONIALS
I began working with Heath in 2021 when my ACoS was over 40%. I never achieved my target ACoS of 30%. Within a month of working with me, he reduced the ACoS to 24% and increased my sales by over 30%. In 2025, my ACoS is at 16% and sales are nine times what they were four years ago. He has totally transformed my business which allowed me to quit my job in 2023 to spend time with my kids. This is living the dream. I couldn't have done that without his expertise. I can highly recommend him. Thank you!
S PERDATI / DIRECTOR / P*****I B** A*********S
We've been working with Heath at Amazon Alchemist for several years now, and I can't recommend him highly enough. His expertise in PPC management has been a game-changer for our business. When we first started selling on Amazon, we handled all of our PPC in-house and learned a lot along the way. But since bringing Heath on board, our business has grown far beyond what we could have achieved on our own. His deep knowledge of Amazon advertising, combined with his clear communication and strategic approach, has made a huge impact. If you're running an Amazon business and want to take it to the next level, Heath is the person to trust.
J HASTINGS / OWNER/PRINCIPAL / ****** C*********S
I have only worked with Heath for six months. I had tried with a few "good" agencies but I could never make profit. I was desperate and nearly gave up. All my spare money had gone into Amazon. I accepted his offer of a free month's trial and saw a positive change within 2-3 weeks. Today, my ad costs are a fifth of what they were with sales increasing from around 50 a month to 400. I am finally profitable and can invest in more products for my brand. Excited about the future.
A DAVIES / OWNER / G** A** L*** PRODUCTS
Heath has been an absolute game-changer for our brand. Not only has he significantly improved our ad performance and lowered ACoS, but he also goes above and beyond with strategic product and branding advice that has helped shape our overall direction. His deep understanding of the Amazon ecosystem and dedication to our success make him an invaluable part of our team.
M FENECH / CEO / A****A
We discovered Heath at a PPC Mentoring group. He was discussing things about advertising we had never heard of. We were done with Amazon and wanted out. He looked at our brand, listing content, and advertising, and offered a plan to make money and sell to an aggregator. This happened faster than we expected, and within a year, we had sold our business for seven figures and retired early. We are really grateful for his help to make this happen. He rarely has spare capacity so if you get the chance grab him!
S & J RAYMOND / ex-Owners / S & J F******** LLC
We first came across Heath and Amazon Alchemist as members of EndGame Network, where Heath was the PPC Mentor to 400+ students.
We were very impressed with Heath’s knowledge and expertise, and more importantly, he could explain in clear and concise terms ‘why’ to do things that he recommended doing.
This is a mark of someone that really understands what he is doing, to the point where he has even launched PPC courses to train those that want to learn more about the art and science of PPC.
Over the past 18 months since bringing Heath onboard, he has managed our first brand to have ACoS consistently under 15%, and TACOS under 7%, whilst delivering 7-figures in revenue.
We are now in the process of launching new brands into our marketplace, and Heath is a critical part of our team to drive consistent growth and profitable success on the Amazon platform.
If you have the opportunity to work with Heath, don’t hesitate.
G & C Reardon / Directors / U***al**M
We have used Heath from Amazon Alchemist for 3+ years and I believe we would not have had an Amazon business today if it were not for Heath's gentle guidance and his amazing PPC skills.
Over the years we have had exposure to several PPC companies. The last we used was the most famous name in AMZ PPC, who we left after 6 months, badly disappointed our PPC in chaos and our sales struggling.
Heath was able to correct our PPC and so our sales ranking, while delivering the best return on PPC spend with very advanced techniques, resulting in an amazing ACOS blended with the usual.
In an AMZ world where the competition keeps increasing, you need the best in every area you can get, and we believe we have found it in PPC with Heath.
J Berry & J Berry/ Directors / N**t U* P** Ltd
Heath Thompson has been and remains an incredible asset to G**** L**** I*********s. He has nearly single-handedly taken us from almost last place in our category for Amazon sellers to first place. He has done this for our entire catalog and his blueprint has proven effective for each item.
T FALLON / PRESIDENT & CEO / G***N L**** I*********S
Heath has always gone above and beyond the job requirements. I've hired quite a few consultants to optimize my Amazon listings and he is leagues ahead of everyone else.
M BROEL / VICE PRESIDENT OF OPERATIONS / F******S FOR C********S INC
Heath is an excellent copywriter. Best I've worked with.
DANNY CARLSON / ex-CEO / KENJI ROI
Great job. Heath knows what he is doing. He definitely over-delivered!
S TSCH / CEO / G*****L NANO P*********N SYSTEMS
ADDRESS
PPC Alchemy Limited
Büro Top 2K/2
Workingspace Gars GMBH
Schillerstraße 163
3571 Gars am Kamp
AUSTRIA
Tel: (0043)664 430 3811
Fax: (0720) 2253 8096
The Amazon Alchemist © 2018 is the trading name of PPC Alchemy Limited. Registered Address: PPC Alchemy Limited, 71-75 Shelton Street, Covent Garden, London, ENGLAND, WC2H 9JQ
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