




AMAZON LISTING AUDITS


Amazon Listing Audits with Heath Thompson
A poorly converting ASIN can cost lots of money. Amazon's algorithm won't show your product for select keywords, which means you will need to pay for advertising. As the PPC is unlikely to convert well you will waste lots of cash. Furthermore, if your product content is confusing, buyers will likely leave critical 1 & 2 star reviews.
I have audited 1,000+ Amazon listings for top agencies like KenjiROI, PPC Entourage clients, and my customers. You can read more about my background below. Let me first tell you how I can help...
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Amazon Listing Audit - What I Include:
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A 30-minute video analysis to critique your ASIN for the following areas:
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Your Amazon Canonical URL and how to improve it
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How your title helps or hinders the CTR
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Determine whether your bullet points help improve conversions, and align with what the algorithm needs
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How to get your unique selling proposition (USP) across even when it's not unique
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How to appear that you are offering a premium product without mentioning the quality
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I will provide tips to create a sense of need when a buyer first looks at your description
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I will assess your Upper Gallery images and tell you what works and what doesn't
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I will demonstrate what makes great EBC/A+ content and where yours can improve
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I will explain how to create better branding so that shoppers feel that they can trust you
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I will show you how to take advantage of your competitor weaknesses
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I will assess your keyword choice in the content and backend including the HTML description
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I will explain where your key points should be on the page and how color affects the likelihood of Adding to Cart.
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I will provide many tips to improve your listing that will be cost-free and for you to do, or as cheap as possible.
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TESTIMONIALS
Thanks so much for this it was really useful - I got a lot out of it and appreciated the time you took with me! - L Brown, Owner, business name protected
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Thanks so much for today. I learnt so much from you. I appreciate your patience and time. - E Arbuckle, Owner, business name protected.
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Why choose me to audit your Amazon Listing?
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Renowned primarily for my expertise in Amazon PPC management, my career in sales conversion copywriting dates back to 1993. Initially, I honed my skills through writing marketing faxes and direct mail.
Before my foray into PPC, I operated a successful Amazon agency that specialized in Listing Optimization. My team of 17 professionals excelled in keyword research, copywriting, translation, graphic design, and photography.
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Previously, I served as the Lead Copywriter at a prominent Canadian Amazon agency, where I directed the creative aspects of all content creation. During this period, I also provided video appraisals for PPC Entourage customers, offering strategic insights to enhance their listings for better ACoS and increased conversions.
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I now extend this specialized service to all Amazon sellers, leveraging decades of industry experience to improve your listing's performance significantly.